New Professor Introduction

Ed Love, Western’s newest addition to the Marketing faculty fits right in, on his official interview he and Dr. T.J. Olney made a quick stop to pick mushrooms from under a tree as they walked through campus.  “After that, I knew this was the right place for me,” said Dr. Love.  Citing quality interactions with students as a trait that drew him to Western, Ed Love wanted to be at a university where he would be given the chance to make an impact both as a teacher and a researcher.  He has a great love for his work explaining, “My very favorite part about WWU so far is the teaching, it’s more work than I expected but I have loved every minute of it.  The students here at Western show so much enthusiasm for knowledge.”  Dr. Love’s classes consist primarily of junior and senior level courses focused on Marketing Strategy and Product Innovation.  As a fun weekend activity, he enjoys making and throwing his own boomerangs following his retirement from team competitions while at Evergreen C.C.  Dr. Love received his PhD in Marketing from the University of Washington and joined Western in June of 2008.

Wendy Wilhelm Launches Sustainability Course

Western educates the next generation of green marketers!  Marketing Strategies for Sustainability, Western’s newest course in green marketing teaches students how to develop and market a sustainable product.  Dr. Wendy Wilhelm pushes students to think green as they adapt traditional marketing techniques to the ever evolving green marketplace.  With a focus on sustainability, students are asked to keep a blog on their activities throughout the quarter and design strategies to reduce their ecological footprint, a measure of how each individual affects the planet.  This quarter students are creating viral marketing plans for ecological products and services, stay tuned for updates as this important course evolves!

Marketing Exchange Student Wins Awards for Commercials

This award winning set of commercials came to Sandra Mottner from one of our former exchange students.  Asa Ronstrom took marketing at Western Washington University and then went home to Sweden for her M.B.A. and is now the Merchandise Manager for Volvo Trucks. 
Check out this link: http://www.volvo.com/trucks/global/en
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