Marketing Careers

See Department for Career Options

Marketing Curriculum (91-92 credits):

• Foundation Courses (28 credits): (course descriptions)

  • ACCT 240, 245

  • ECON206, 207

  • DSCI 205

  • MGMT 271

  • MATH 157

   

• Core Courses (36 credits):

  • ECON 309

  • DSCI 305, MIS 320, FIN 341, MKTG 380

  • MGMT 311, 482, 495

  • OPS 360

   

• Marketing Electives (27-28 credits):

  • MKTG 381, 382, 489

  • Three courses from MKTG 471, 480, 481, 482, 483, 484, 486, 487, 488, and one additional marketing-related course under advisement (See the Marketing Concentration Information Guide for suggestions).

Marketing Plan of Study

Download Marketing Plan of Study (pdf)

Advising

For specific information on the Marketing concentration and courses that may be taken under advisement in the concentration, see the Marketing Concentration Information Guide.  For answers to routine questions concerning preparation and progress through the major, students should consult the FMKT Department Planning Guide. Non-routine questions should be directed to the department chair or Administrative Assistant. Questions concerning individual areas of study should be directed to faculty who teach in that area.

After the declaration of major, a student will be assigned a faculty adviser with whom the student must consult concerning required and elective courses in the chosen major and concentration. The faculty adviser may also be a source of information concerning career objectives and opportunities.