Wendy Bryce Wilhelm

Professor of Marketing [Bio]

Finance and Marketing Department

College of Business and Economics

Western Washington University 

Bellingham WA 98225-9073

Email: Wendy.Wilhelm@wwu.edu   Phone: 360 650-4816

 Fall Quarter 2009 Office Hours:  TR 12-2 PM or by appointment 

Click Here to Subscribe to our Marketing Listserv where Marketing Internships and Jobs are Posted

Click Here to Access the WWU Career Center Internship Database and Here to Access  Part-Time Jobs

Internship Database

General Items of Interest to Marketing Students

• Waiting List Sign-up: Request to be added to a restricted Marketing Course
• Marketing Concentration Information Guide
• Marketing Curriculum Overview [Department Homepage]
• Student Marketing Association [SMA] home page
• CBE Homepage
• WWU Homepage
• Student Handbook

• ---

• Puget Sound Chapter of American Marketing Association [PSMA]
• American Marketing Association (national) [AMA]
• Ad2 Seattle
• Advertising Educational Foundation
• Advertising Age Magazine
• Ad Critic (TV ads)
• Voyager (TV ads)
• Voyager (Print ads)
• YouTube.com
• Secondlife.com

MKTG 381 Fundamentals of Marketing Research

• Syllabus for Fall Quarter 2009
• SPSS Student Assistant Tutorials
• Qualtrics Survey Software: "Click here to create an account"
• Qualtrics Tutorial: "Create Survey" Video 
• Textbook WEB Site for Students
• Group Assignment #1: Using Secondary Data
• Group Aissignment #2: Questionnaire Design

• Midterm Review
• Final Exam Review
• Integration Questions 

• Business Research Guide

MKTG 480  Marketing Internship [ 4 credits]

• Syllabus and Contract
• Guidelines for Writing Up Portfolio of Work Performed
• Exit Survey
• Note:  Prerequisites are Mktg 380, Mktg 381 & Mktg 382; additional courses may be required depending on the internship  [e.g., ad agency internship requires Mktg483].
• This is a 4 credit course [160 hours] that may be taken as an elective in the Mktg concentration.
• Additional internship credit may be taken under Mktg 490 (see below); however, only 1 internship can be  designated as an elective in the marketing concentration.
  
  

MKTG 490  Variable Credit Internship [2 - 8 credits]

• Syllabus and Contract
• Note:  Prerequisites are Mktg 380, 381 & 382; additional courses may be required depending on the internship. .
• 490 can not be used as one of the 4 marketing electives.
• 2 credits = 80 hours over 10 weeks

MKTG 474 Sustainable Marketing Strategies

• Syllabus for Fall Quarter 2009
• Okala Design Curriculum WEB site for Students
• Atlas of Sustainability WEB Site for Students
• Marketing Plan Template
  

• Blogs and News
  
• Blogger.com
• Blog Guidelines for GreenBiz.com
• Joel Makower's Blog
• Green Normal, a Blog by John Grant, author of the The Green Marketing Manifesto
• Grist: Environmental News and Commentary
• GreenBiz.com
• GreenerDesign.com
  

• Videos & Creative Communications
• The Story of Stuff
• Big Picture TV
• Ad Busters
• YouTube.com (sustainability)
• Ted.com
• UNEP: Creative Gallery on Sustainability Communications

• Other Ecological Footprint Reduction Calculators
• Carbon Footprint Calculator Berkeley
•  Carbon Footprint Calculator WWU

• Networks
• WorldChanging Seattle
• Focus the Nation: Clean Energy
• Sustainability Network/Consultancy
• Coop America:Economic Action for a Just Planet
• WiserEarth:NGO Community Network (Paul Hawken)
• YouthXchange: Toward Sustainable Lifestyles


• Biomimicry Institute
• Earth Charter
  

MKTG 483 Promotion Management: An IMC Approach 

• General

• Syllabus for Fall Quarter 2007
• Textbook WEB site - Check Interactive Study Center for Chapter Summaries, etc.
• Library Resource Guide
• Bibliography of U. of Texas Links to Advertising and Promotion Information
• Review for Midterm
• Review for Media Test
• Review for Final

• Project Related
• Guidelines for Grading  Overall IMC Project
• Guidelines for Writing Creative Strategy
• Nielsen Ratings for Television (Zap2it)
• Nielsen Ratings for Television (Futon Critic)
• Lists and Pricing for Direct Marketing Programs
• Other Lists and Pricing for Direct Marketing Programs
• Pricing for trade show displays, postage, promotional products, etc.
• Blog Ads
• Social Networking Sites

Conjoint Research

• Product Life Span Study
• Sustainability Survey:sus2
• Course Evaluation Study: PARE
• Tax Conjoint Study
• Course Evaluation Study: JME
• Car Financing Study: Cred

Courses not currently taught

MKTG 486 Global Marketing

• Syllabus

University 102A Culture and Consumption

• Syllabus for Winter 1999

MKTG 380 Principles of Marketing

• Syllabus (Winter 1998)
• Review for first Midterm Exam
• Review for second Midterm Exam
• Review for Final Exam
• Readings: American Demographics Magazine
• An Important Note about Writing