| Course | Description |
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FIN 215 |
PERSONAL FINANCE
(3) Sources of personal income, saving and consumer spending patterns. Development of techniques for planning and budgeting consumption expenditures and saving, with special emphasis on the use of saving allocations to achieve personal goals; real property, insurance, financial investment, retirement, estate and tax planning.
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FIN 216 |
PERSONAL INVESTMENTS
(3) (Not intended for students who plan to be business administration majors.) Description of securities markets and trading of stocks and bonds. Characteristics of other investments including options, convertible securities, mutual funds and tangible investments. Investment risk and portfolio management.
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FIN 341 |
PRINCIPLES OF FINANCE
(4) Prereq: ACCT 245, DSCI 205, MIS 220 or equivalent. Freshmen excluded. Structure and operation of financial management; problems of internal financial analysis, planning and control, capital structure and investment decisions, valuation, dividend policy, mergers, acquisitions.
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FIN 345 |
REAL ESTATE
(4) Prereq: MGMT 271, FIN 341. Real estate law; government regulation of real estate use; development, marketing and financing of commercial and residential real estate.
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FIN 346 |
RISK AND INSURANCE
(4) Prereq: FIN 341. Personal and organizational risk and the means by which such risk may be minimized, transferred or otherwise managed to avoid serious financial loss.
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FIN 440 |
INVESTMENTS
(4) Prereq: FIN 341. Operation of securities markets and investment risk and return. Analysis of security characteristics and the issues of portfolio selection and management.
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FIN 441 |
INTERMEDIATE FINANCIAL MANAGEMENT
(4) Prereq: DSCI 305 or ECON 375, FIN 341. An integrated approach to financial management including study of intermediate-level financial theory and its application to financial decision making under uncertainty.
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FIN 442 |
MULTINATIONAL CORPORATE FINANCE
(4) Prereq: FIN 341; FIN 440 or IBUS 370. Introduction to multinational corporate financial management. International financial operations, capital structure and investment decisions, currency risk, hedging, and related topics with consideration of institutional, ethical, regulatory, demographic, cultural and environmental fiancial issues.
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FIN 443 |
TOPICS IN FINANCE
(4) Prereq: Vary by topic. Instructor permission required. Varying topics in finance such as financial planning, capital budgeting, working capital management and multinational corporate finance. Repeatable with various topics to a maximum of 8 credits.
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FIN 444 |
FINANCIAL INSTITUTIONS AND MARKETS
(4) Prereq: FIN 341. Structure and functions of the money and capital markets; the saving investment process and financial intermediaries; supply and demand for loanable funds and the level and structure of interest rates.
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FIN 446 |
OPTIONS AND FUTURES MARKETS
(4) Prereq: DSCI 305 or ECON 375, FIN 440. Advanced study of option strategies, option pricing models and efficiency of options markets. Description of futures markets hedging theory and practice. Emphasis on role of options and futures in management of risk.
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FIN 447 |
COMMERCIAL BANK MANAGEMENT
(4) Prereq: FIN 444. Management of commercial banks and similar depository institutions, emphasizing the measurement and control of risk in asset and liability management. Issues in contemporary banking.
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FIN 448 |
INVESTMENT ANALYSIS AND MANAGEMENT
(4) Prereq: DSCI 305 or ECON 375, FIN 440, 444. Advanced study of recent developments in financial theory and presentation of empirical evidence relative to the determination of investment value of financial assets. Emphasis on management of investment portfolios in efficient markets. Special topics of current interest.
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FIN 449 |
CASES IN FINANCIAL MANAGEMENT
(4) Prereq: FIN 441. Knowledge of spreadsheets. Case studies are utilized to develop insight and provide experience in the application of financial theory and practice to such decision-making areas as working capital management, capital budgeting, capital structure determination and dividend policy.
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FIN 456 |
COMMERCIAL REAL ESTATE INVESTMENT
(4) Prereq: FIN 345. Investment strategy, selection, financing, appraisal of income properties such as rentals, apartments condos, office buildings, shopping centers and other secure purpose real estate.
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FIN 460 |
FINANCE APPRENTICESHIP
(4) Prereq: FIN 341, 440. Permission of Instructor. Finance-related employment, plus research and/or special project experience. Emphasis on applying finance principles in an academically guided seting. Minimum requirements include a written proposal, daily/weekly journal of activities, and a comprehensive final report. Personal selling and clerical activites are not acceptable. Four credits may be applied as one elective in the finance concentration, but credits may not be applied to the financial economics major. Repeatable to a maximum of 12 credits.
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FIN 466 |
OPTION TRADING STRATEGIES
(4) Prereq: FIN 446. Focuses on experimental learning with each student creating and managing a portion of securities and options. A live paper trading platform offers real world trading experiences at real time market prices. Lectures and instructor guidance develops personal and professional knowledge and skills in using financial securities and derivatives markets.
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FIN 490 |
INTERNSHIP IN FINANCE
(1-4) Prereq: Business administration majors only, permission of instructor. Practical application of skills and theories learned in the classroom through work or special project experience in private or public organizations. Repeatable to a maximum of 12 credits.
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FMKT 490 |
INTERNSHIP IN BUSINESS ADMINISTRATION
(1-4) Prereq: business administration majors only. Practical application of skills and theories learned in the classroom through work or special project experience in private or public organizations. Repeatable to a maximum of 12 credits, only four of which may be applied to a concentration.
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MKTG 380 |
PRINCIPLES OF MARKETING
(4) Prereq: ACCT 240 and ECON 206. Identification and analysis of relevant opportunities and constraints in consumer and industrial target markets. Management of the marketing mix including product planning, distribution institutions and activities, promotion and pricing.
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MKTG 381 |
FUNDAMENTALS OF MARKETING RESEARCH
(4) Prereq: DSCI 205, MKTG 380. The primary tool for exploring new opportunities in the marketplace. Emphasis will be on how to: (1) specify information needs and design a research study to meet those needs; (2) collect, analyze and use marketing research data to make effective marketing decisions; (3) communicate the research findings and their implications to various publics.
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MKTG 382 |
BUYING BEHAVIOR AND ANALYSIS
(4) Prereq: MKTG 380. Perception, motivation, learning, attitude structure and change, social influences and cultural forces relevant to buyer behavior and decision processes. Implications for marketing planning, analysis and management.
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MKTG 471 |
SPORTS MARKETING
(4) Prereq: MKTG 381 and 382. Application of marketing principles and concepts in the sports industry. Includes sponsorships, branding, promotions, public relations, licensing, and sports consumer research and behavior.
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MKTG 472 |
INTERNET MARKETING
(4) Prereq: MKTG 381, 382. This course is an examination of the use of the Internet as a unique channel for marketing to consumers and businesses. Topices include the role of the Internet in: the identification of appropriate target segments, the development of producet opporutnities, the application of unique pricing and distribution structures, and the integration between companies' online and offline marketing efforts. Also discussed are the ethical and legal constraints of Internet marketing.
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MKTG 473 |
BRAND MARKETING
(4) Prereq: MKTG 381, 382. Analysis of the brand management strategy and the commercialization of product updates and innovations. Special emphasis will be placed on new product marketing in this case-based course.
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MKTG 474 |
MARKETING STRATEGIES FOR SUSTAINABILITY
(4) Prereq: MKTG 381, 382. This course will provide students with skills for dveloping and marketing a sustainable product. It will cover key concepts and tools related to marking mix decisions, such as design-for-environment, pricing based on full cost accounting, greening of the supply chain, and life cycle impact assessment. Strategies for reducing the environmental impacts of products and services will be emphasized.
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MKTG 480 |
MARKETING INTERNSHIP
(4) Prereq: MKTG 381, 382, permission of instructor. Marketing-related employment, research or special project experience. Emphasis is on applying marketing principles in an academically guided setting. Minimum requirements include a written proposal and a comprehensive final report. Personal selling activities are acceptable only under special circumstances. Repeatable to a maximum of 12 credits, only four of which may be applied to the marketing concentration.
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MKTG 481 |
ADVANCED MARKETING RESEARCH AND ANALYSIS
(4) Prereq: DSCI 305, MKTG 381, 382. Focuses on advanced questionnaire design, enhancing the validity of survey research, value of information and multivariate analysis of market research data. The course is based around a market research project completed for a real business client.
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MKTG 482 |
PERSONAL SELLING AND SALES MANAGEMENT
(4) Prereq: MKTG 382. Planning and implementation of personal selling activities. Management of the sales force — objectives, recruiting, selection, training, motivation, compensation, evaluation and control. Emphasis on industrial selling.
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MKTG 483 |
INTEGRATED MARKETING COMMUNICATIONS
(4) Prereq: MKTG 381, 382. Covers the different types of marketing communications and how to integrate them into a coherent ImC plan: advertising (media and creative strategies), sales promotion, public relations, direct marketing, event sponsorship, brand lacement, internet advertising, search engine optimization, web site design, and viral communicaiton tactics (e.e., social networks, user-generated content). Emphasis is on "new media" and Web 2.0 strategies. Students develop a comprehensive IMC plan for an existing or invented product or service.
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MKTG 484 |
RETAILING
(4) Prereq: MKTG 381, 382. Administration and strategic planning in large and small retail firms. Management of retail functions: stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, information systems.
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MKTG 486 |
INTERNATIONAL MARKETING MANAGEMENT
(4) Prereq: MKTG 380. Formulation and implementation of international marketing strategies. Analysis of the contemporary global marketing environment, marketing mix issues and decisions in international markets, global competitive analysis and strategy, organizing for international marketing, current problems and practices in multinational firms.
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MKTG 487 |
NON-PROFIT MARKETING
(4) Prereq: MKTG 381. Marketing strategies for all types of non-profit organizations. Includes marketintg mix, as well as fundraising, volunteer management, non-profit branding, and the use of public media.
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MKTG 488 |
TOPICS IN MARKETING
(4) Prereq: Vary by topic. Instructor permission required. Varying topics in marketing such as distribution systems, marketing on the Internet, geographic information systems in business and direct marketing. Repeatable with various topics to a maximum of 8 credits.
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MKTG 489 |
MARKETING MANAGEMENT AND STRATEGY
(4) Prereq: MKTG 381, 382, and two 400-level marketing courses (excluding MKTG 480 and 490). Application of marketing management and strategic concepts in a case problem and market simulation format. Emphasis on marketing planning, implementation of the marketing mix and utilization of market research information.
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MKTG 490 |
CUSTOMIZED INTERNSHIP IN MARKETING
(1-4) Prereq: MKTG 381, 382. Business administration majors only. Permission of instructor. Practical application of skills and theories learned in the classroom through work or special project experience in public or private organizations. Repeatable to a maximum of 12 credits, only four of which may be applied to the marketing concentration. Cannot be applied to the concentration.
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